Flip Rushmore is celebrating the release of their new EP, Choose Your Villains Wisely, at the 7th St Entry on Wed., Aug. 10. Lazenlow, comprised of Gillian Needham, Mike "Ghost Channels" Ryerse, and Mo Bluntz, is a featured guest on the bill. Gillian and Mike got on the phone with Flip's Alex Smith to discuss Lazenlow's Entry debut and much more.
Alex: I’ve seen allusions to an album being mixed. Mike: I’m in the finishing process. Which many know: five percent finishing takes 95 percent of the time. I’ve been fine-tuning stuff, then putting it away for a week, then fine-tuning stuff. Right now, it’s 10 songs. We worked on around 20 songs for this particular batch and cut it down to 10 we feel really strongly about. It’s definitely our most electronic-leaning record. We put the guitar to the side. It’s still there, but it’s electronic first. Four to the floor. Beats and stuff. But still very much our dark style. We’re super excited about it. Alex: Do you track everything at home? Mike: Yeah, so, Gillian and I are engaged. We live together, and I built a studio in one of our guest bedrooms. Alex: Congratulations! Mike: Thank you. Alex: When did that go down? Gillian: He asked me on New Year’s Day, actually. The first day of our vacation. We’re getting married next year in September. So, we’re excited. We’re having our engagement party tomorrow [before press time]. Alex: So, if you’re tracking everything in your own studio, doing all the mixing work. Do you need to step away for awhile before re-listening, or are you listening to the same song for several days in a row? Mike: No. I think the first few weeks when you’re doing the intense stuff, yes, it’s every day. But it’s been a really important part of my process, to stop listening to it for a couple weeks. Don’t even think about it. Then pick a weird scenario. Put it on headphones. Listen in the car. Our lil’ old record player we have. Bluetooth. It’s important to switch things up because it keeps it fresh, like you’re hearing it for the first time. It’s very important to shelve stuff, and then come back to it, because you don’t know what it sounds like when you’re too close to it. Alex: That makes sense. You guys seem very invested in visual content. TikTok. Twitter videos. Which, you know, OK, other people do that, too, but I feel like it’s something you emphasize. Gillian: We’ve gotten some coaching from Mark Mallman. He’s been a mentor for us, as far as creating content and how to corner that market. “At this point, if you’re not using TikTok to promote your music, you’re doing it wrong,” is how he presented it to us. There isn’t a lot of original music getting posted on there. It’s not necessarily to promote our own music all the time, but to get peoples’ attention of who we are. Mark says if you use your own music, it shoves you down to the bottom of the algorithm [laughs], so it’s just another way we’ve tried to gain traction with people who don’t know us.
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